How to Start Platform-Based Freelancing: A Step-by-Step Guide

Md. Joynal Abdin, BBA (Hons.), MBA

Founder & CEO, Trade & Investment Bangladesh (TIB)

Secretary General, Brazil Bangladesh Chamber of Commerce & Industry (BBCCI)

Co-Founder & CEO, Bangladesh Trade Center (BTC)

Freelancing allows individuals to work remotely and provide services to clients worldwide. Platform-based freelancing involves using online platforms to connect with clients, which is a great way to begin your freelancing journey. Here’s a step-by-step guide to help you start freelancing, along with popular freelancing skills, platforms, and how to bring your earnings into a Bangladeshi bank account.

Step 1: Identify Your Skills

Before starting as a freelancer, it’s essential to know what services you can offer. If you’re already skilled in a particular area, focus on that. If not, consider learning a high-demand skill through online courses. Here are some popular freelancing skills:

Popular Freelancing Skills:

• Web Development: Frontend (HTML, CSS, JavaScript) & Backend (PHP, Python, Node.js)
• Graphic Design: Adobe Illustrator, Photoshop, CorelDRAW
• Content Writing & Copywriting: SEO content writing, product descriptions, blog posts
• Digital Marketing: SEO, social media marketing, pay-per-click (PPC) advertising
• Video Editing: Adobe Premiere Pro, Final Cut Pro
• Mobile App Development: Android, iOS, Flutter, React Native
• Data Analysis & Visualization: Excel, Power BI, Python, Tableau
• Virtual Assistance: Administrative support, email management, customer support
• Translation: Language translation services
• Accounting & Bookkeeping: QuickBooks, Xero, financial reporting

Popular Freelancing Skills

Step 2: Choose a Freelancing Platform

Once you’ve identified your skill set, the next step is to choose a freelancing platform where you can offer your services. There are many freelancing platforms available that act as marketplaces to connect freelancers with clients.

Popular Freelancing Platforms:

• Upwork: A leading freelancing platform that covers a wide range of skills, from tech development to writing.
• Freelancer: Similar to Upwork but with more flexibility for new freelancers.
• Fiverr: This platform is great for offering smaller, predefined services (called “gigs”) with starting prices as low as $5.
• Toptal: A platform for top-tier freelancers in the fields of software development, design, and finance.
• PeoplePerHour: Popular among UK-based clients but open globally.
• Guru: Offers various job categories, especially in IT, design, and marketing.
• 99designs: Specifically for designers to create logos, websites, and other graphics.

Step 3: Create a Strong Profile

Your profile is your online CV and is crucial for attracting potential clients. Spend time creating a professional profile that stands out:

• Headline: Write a clear and concise headline that reflects your expertise.
• Bio/Overview: Explain who you are, your skill set, and what services you offer. Mention any relevant work experience or certifications.
• Portfolio: Showcase your best work to provide examples of what you can deliver.
• Certifications: Include any certificates or courses that prove your expertise.
• Reviews: As you complete jobs, focus on gathering positive client reviews to build credibility.

Step 4: Search and Apply for Jobs

Once your profile is set up, you can start applying for jobs. Most freelancing platforms have a job board where clients post job listings. Here’s how to approach it:

1. Search for Jobs: Filter jobs based on your skills and interests.
2. Submit Proposals: Write personalized proposals for each job. Focus on how you can solve the client’s problem.
3. Follow Up: Politely follow up if you don’t hear back from the client after a few days.
4. Negotiate Rates: Always discuss project timelines and rates with the client upfront.

Popular Freelancing Platforms

Step 5: Start Small and Build Your Reputation

Initially, take smaller projects to build a portfolio and collect positive reviews. Over time, you can increase your rates and apply for more complex projects.

Step 6: Manage Your Finances

Freelancing platforms usually handle payments, but you need to know how to get your money into your Bangladeshi bank account.

Step-by-Step Guide to Withdraw Freelance Earnings in Bangladesh:

1. Set Up a Payment Method: Platforms like Upwork, Freelancer, and Fiverr offer several payment options:
   • Payoneer: A widely used service for freelancers in Bangladesh. After linking Payoneer to your freelance platform account, you can request a withdrawal.
   • Direct Bank Transfer: Some platforms offer direct deposit into a Bangladeshi bank account, although it may take a few days for processing.
   • Wire Transfer: High fees but another option.
2. Link Your Bank Account: Once you receive money into your Payoneer account, you can transfer it to your local bank account. Many freelancers in Bangladesh use Payoneer to get paid as it supports local currency transfers.
3. Withdraw Funds: After linking your bank account to Payoneer, you can withdraw funds directly to your Bangladeshi account (DBBL, BRAC, City Bank, etc.). Payoneer also offers an ATM withdrawal option.
4. Monitor Transfer Fees and Exchange Rates: Payoneer and other services have exchange rates and fees that vary. Keep an eye on them to maximize your earnings.

Step 7: Keep Learning and Upskilling

Freelancing is a competitive field. To stand out, continue learning new skills and keeping up-to-date with the latest trends. Platforms like Coursera, Udemy, and LinkedIn Learning offer various courses in high-demand freelancing skills.

Conclusion

Platform-based freelancing offers flexibility, autonomy, and opportunities to earn globally. By identifying your skills, choosing the right freelancing platform, and managing your finances effectively, you can start a successful freelancing career. For freelancers in Bangladesh, Payoneer is a reliable option to bring earnings into your local bank account. As you grow your profile, remember that reputation, skills, and consistent performance are key to long-term success in the freelancing world.