Our Product Positioning Services:
- Market analysis: We conduct research to analyze the market and identify opportunities for exporting your product abroad. This may involve analyzing the market trends, market access policies of partner countries, competition, consumer behavior, and other factors that may impact the product’s success.
- Physical FGD & KII for Market Access Strategy Determination: We conduct FGD & KII among your stakeholders to determine your market access strategy in the targeted country.
- Buyers-Sellers Matchmaking: We organize buyer-sellers matchmaking in your targeted city to select appropriate partners/buyers.
- Brand strategy: We can help you to develop a brand strategy that reflects the unique positioning of your product or service. This may include developing a brand identity, messaging, and other elements that communicate the brand’s values and differentiate it from competitors.
- Competitive analysis: We conduct a thorough competitive analysis to identify the strengths and weaknesses of the competitors and determine how the product or service can be positioned to differentiate from them.
- Product launch strategy: We develop a comprehensive product launch strategy that includes product positioning, messaging, advertising, public relations, and other marketing tactics to create awareness and drive sales.
Product Positioning
Why you should position your product?
- Differentiation: In a crowded and competitive marketplace, it’s crucial for you to differentiate your products from your competitors. Product positioning can help you to identify and communicate the unique features and benefits of your product or service that sets you apart from the competition.
- Relevance: Product positioning can help you to ensure that your product or service is relevant to your target audience. By understanding the needs, behaviors, and preferences of your target audience, you can position your product or service in a way that resonates with your customers and meet their needs.
- Branding: Product positioning is an important element of branding, which is how you can create a unique identity and image for your product or service in the minds of your customers. By developing a clear and consistent product positioning strategy, you can build a strong brand that stands out in the market.
- Communication: Product positioning can help you to communicate the benefits and value of your product or service to your target audience. By developing clear and compelling messaging, you can effectively communicate the unique features and benefits of your product or service and persuade potential customers to make a purchase.
- Sales: Effective product positioning can drive sales by creating a compelling value proposition that motivates customers to choose your product or service over competitors. By understanding the needs and preferences of your target audience and positioning your product or service in a way that meets those needs, you can increase your sales and revenue.
To ensure the efficient positioning of your product and service, Please contact us.